You seek an experienced advertising agency and marketing company that can integrate digital, print and mass media. You demand ad campaigns that create awareness and influence brand preference, as well as marketing strategies that convert interest into action.
Working with Green Dot, clients can steer the entire brand experience for every touchpoint with one agency. That’s because we offer a wide array of creative services from graphic design, photography, video production and website development, to a suite of marketing services including digital, content and mass media campaigns.
Explore our capabilities to learn more about how we can integrate all your brand communications.
We dial in the most cost-effective channels and messages to connect with the people you care about most. Our media strategies and ad creative is fine-tuned using insights gleaned from careful tracking and analytics, ensuring every advertising dollar goes farther. In the simplest terms, we fertilize what works, and weed out the rest.
They say a picture is worth a 1,000 words. That’s why we invite you to take a look at how we solve tough advertising and marketing challenges. Browse our recent work portfolio to spark some ideas about how we could help you reach your goals this year.
We are an advertising agency that distinguishes itself not through process, but through our people. Their creative and strategic output, whether ads or campaigns, reflect the unique dynamics of the agency itself: international, intuitive, insightful, and sharp. Who’s working on your account? It’s really that simple.
Contact us to talk about a customized marketing solution.
Some businesses are happy with their advertising agency or marketing firm, while others are wondering if they can do better.
But how do you know if your organization could grow faster and be more profitable with a different marketing partner? How do you find the top advertising agency in Miami and beyond? Below are some thoughts about how to evaluate your current marketing partner, and how to ensure you select the best advertising agency to help grow your business.
Evaluating your advertising and marketing partner all comes down to the three P’s – People, Process and Price. How good are their people? Are they using the right process? And are they providing the best value for the money you spend?
Here are some key metrics your advertising agency or marketing company should be briefing you on regularly. If they are doing their job, you should have the answers to the questions below.
Since advertising costs vary by industry and target audience, call us with the relevant information from below and we’ll be happy to add some color to the raw data.
Advertising and marketing is all about people. Smarter, more experienced people with a strong skill set win more often! It doesn’t matter how big the agency is, or how much they charge. Who’s working on your account? It’s really that simple. The right people ensure the right process is in place. And skilled, experienced people are also more likely to create value for your business.
Finding the right people, means finding the best company. Since you can’t possibly meet with every Miami advertising agency, here are some tips to narrow the field prior to contacting anyone:
There are many other questions you should likely ask that would be specific to your industry and objectives. However, keep in mind that nothing is more important than who will be working on your account.
If the staff has little or no say in what should be done in the trenches with your marketing campaigns, optimization is unlikely something the agency is adequately committed to fulfilling. Your campaigns will likely be on autopilot until you complain or demand action.
And don’t make the mistake of thinking you have to hire a bigger advertising agency, or even one that specializes. Bigger isn’t necessarily better. Again, what matters most is who within this big agency will manage your business. If you end up with a junior team, or if your account doesn’t get the attention it deserves, your advertising and marketing campaigns will suffer.
As for advertising agencies that specialize in a particular type of industry or marketing niche – be wary. Either they won’t be able to service all of your marketing needs in an integrated manner, because they are only skilled in a particular discipline such as web development or digital marketing. Or if they specialize in marketing for a specific industry, your work is unlikely to stand out from your competitors. Agencies that specialize like to apply the same formula over and over again. Even worse, they could be managing campaigns for your competition.
If you’re seeking a top advertising agency or marketing company, we invite you to discuss these topics with us in person. We have the right people and process in place to help you succeed where other may have failed.
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