Where are the opportunities? The insights gleaned by asking your prospects and customers directly is invaluable. And it’s no longer expensive. So why not ask?
We routinely survey social media audiences and encourage clients to engage website visitors with live chat to keep tabs on what customers want, or what confuses them.
Take the guess work out of landing page optimization with heat mapping. Seeing a visual representation of how prospects interact with your website or landing page helps focus optimization efforts and builds confidence in what’s working.
We’re not afraid to look in the mirror. Our marketers and analysts carefully A/B test headlines, images and offers to optimize the performance of our clients’ marketing campaigns.
Everyone wants more positive reviews. That’s why we screen customers before asking them to post online. Only your biggest fans are invited to review your company publicly.
We use the same approach for referrals. Often we advocate incentivizing both parties for above average results.
Automation is powerful because it produces predictable results consistently. Ads are driving traffic. Landing pages are converting visitors. Retargeting ads build brand awareness and redirect traffic for a second chance. All while leads are populating to your CRM and emails are sent to notify the sales team, as well as thank the prospect for inquiring.
Later, when the prospect returns to your site, content is custom tailored to suit their interests dynamically. Another email is triggered extending a special offer, or asking for feedback.
By integrating a marketing automation platform like ActiveDemand, Hubspot or Marketo, your imagination is the limit for what’s possible when it comes to customer interactions and automation.
For sales driven companies, the final step is integrating the marketing automation platform with the in-house CRM platform to open up a host of capabilities including ROI tracking, automated email workflows, attribution modeling and follow up task automation.