Client Vanna Belt
Service Marketing Strategy & Content
Vanna Belt markets the skin toning cream Gel-V along with a variety of workout accessories and aids. She contacted Green Dot to help grow her business.
Instead of focusing on just the products, we suggested that Vanna Belt was integral to the brand. Featuring more content focused on her including workout tips and her skin toning secrets increased engagement and boosted sales immediately.
Over the years, Green Dot has directed the marketing strategy, as well as most aspects of the Vanna Belt marketing campaigns. On a monthly basis we manage social media and search ads, coordinate in-house and agency efforts, direct and managing email promotions and provide detailed analysis for all marketing activities.
The results? The average ROI for Google Adwords is 750%, while 39% of all revenue is generated by emails Green Dot creates and manages.
Vanna Belt is a fitness personality who markets a skin toning creme called Gel-V, along with a variety of accessories. Her website is designed to be both a content hub, as well as the retail store.
Content for a queen! Green Dot has captured countless photo and video lifestyle images for Vanna Belt, keeping her social media feeds updated with fresh, original content.
Instagram is a leading marketing channel for Vanna Belt. Green Dot develops the strategy as well as the ad creative, and manages targeting, budget, tracking and reporting.
Green Dot creates a series of emails for Vanna Belt to drive repeat business and boost sales.
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