How do you reach to the wealthiest people on the planet with messaging about onboard water filtration? By getting the attention of their most trusted advisors – their boat captains and crew!
That’s why we approached Sara Salt, an established influencer in the saltwater fishing community and signed her to the Spot Zero team. Together we produced a ton of content that really hit home with our target audience. Sara demonstrated Spot Zero product features and benefits and Green Dot published the content on Instagram and Facebook.
Naturally, Green Dot ensured that Spot Zero looks its best when discovered by a prospect. The new logo and brand identity sets the tone for the brand and drives the look of the new website. Professional product photos combined with lifestyle shots and testimonial videos, plus neatly organized compatible accessories completes the user experience and makes the site a true resource for captains and mates.
Along with managing Spot Zero media buys in sport fishing publications, Green Dot runs digital marketing campaigns and routinely produces new content. Additionally, Green Dot extends the Spot Zero brand to the company’s boat show display and other touch points including a line of active wear apparel.