Service Brand ID, Website & Marketing
How do you reach to the wealthiest people on the planet with messaging about onboard water filtration? By getting the attention of their most trusted advisors – their boat captains and crew!
That’s why we approached Sara Salt, an established influencer in the saltwater fishing community and signed her to the Spot Zero team. Together we produced a ton of content that really hit home with our target audience. Sara demonstrated Spot Zero product features and benefits and Green Dot published the content on Instagram and Facebook.
Naturally, Green Dot ensured that Spot Zero looks its best when discovered by a prospect. The new logo and brand identity sets the tone for the brand and drives the look of the new website. Professional product photos combined with lifestyle shots and testimonial videos, plus neatly organized compatible accessories completes the user experience and makes the site a true resource for captains and mates.
Along with managing Spot Zero media buys in sport fishing publications, Green Dot runs digital marketing campaigns and routinely produces new content. Additionally, Green Dot extends the Spot Zero brand to the company’s boat show display and other touch points including a line of active wear apparel.
Green Dot redesigned the Spot Zero logo and brand ID, shot all the products, created videos and incorporated lifestyle imagery to soften the look and make it relevant to the boating & fishing community.
Captains and crew don't use desktop computers. They are on their phones 100% of the time when online.
Stay cool during wash downs! Green Dot designed an entire line of apparel for Spot Zero, from hats to shirts, tank tops, stickers and more.
Creating brand awareness for Spot Zero among the captains and crew of sport fishing boats and yachts is the goal. Green Dot uses social media, fishing publishers, email marketing and influencers to troll for attention from crew members.
At the Ft. Lauderdale International boat show, Spot Zero stands out with consistent branding and a clear value proposition.
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