Sustained Success over decades
Green Dot has been working with SeaVee Boats since 2002, managing all aspects of the brand identity and marketing communications. Since that time we have assisted with multiple product launches, countless photo and video shoots, and at least three generations of websites – all while the SeaVee brand continued to grow and prosper.
SeaVee Boats is a great example of what’s possible when a client has confidence in their vision and stays the course with brand positioning. During the last two decades, the SeaVee brand has only pivoted once. After a decade of using the tagline “Catch more Fish” it was decided to soften the exclusive focus on hardcore fishing to be more family inclusive. Green Dot developed “Lead the Way” for more flexibility when messaging to different consumer segments, and it’s been very popular with customers.
SeaVee is moving factories for the third time since they began working with Green Dot and now build over 175 boats per year. Here’s what John Caballero has to say about working with Green Dot.