Client SeaVee Boats

Service Sales Collateral & Ad Creative

Industry Marine

Services summary

Sustained Success over decades

Green Dot has been working with SeaVee Boats since 2002, managing all aspects of the brand identity and marketing communications. Since that time we have assisted with multiple product launches, countless photo and video shoots, and at least three generations of websites – all while the SeaVee brand continued to grow and prosper.

SeaVee Boats is a great example of what’s possible when a client has confidence in their vision and stays the course with brand positioning. During the last two decades, the SeaVee brand has only pivoted once. After a decade of using the tagline “Catch more Fish” it was decided to soften the exclusive focus on hardcore fishing to be more family inclusive. Green Dot developed “Lead the Way” for more flexibility when messaging to different consumer segments, and it’s been very popular with customers.

SeaVee is moving factories for the third time since they began working with Green Dot and now build over 175 boats per year. Here’s what John Caballero has to say about working with Green Dot.

Watch SeaVee Testimonial Video

SeaVee campaign elements include:

  • Website design
  • Print collateral
  • Tradeshow booth design
  • Photography & video production
  • Print & digital ads

Boats for sale

The SeaVee Boats website allows prospective buyers to explore every aspect of various boat models on desktop and mobile devices alike.

seaveeboats.com

Boat show splash

Green Dot extends the SeaVee brand to the real world with larger than life trade show graphics and iPad driven kiosks at boat shows and fishing tournaments.

All aboard!

The printed sales collateral for SeaVee features custom aerial, onboard and lifestyle photography combined with eye catching graphics that hint at memories yet to be made.

Lead the way

Print ads for SeaVee Boats are designed to express the essence of the brand and connect with consumers on an emotional level.

More lines in the water

Retargeting ads give SeaVee a second and third chance to hook up with prospects that have already visited their website.

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