Client Race of Champions

Service Landing Pages & Digital Marketing

Industry Motorsports

What we did for Race of Champions video

Objective: Promote ROC

The Race of Champions is a 2-day event at Marlins Park where race car drivers from all formats compete for glory on a level playing field. Green Dot was hired to help promote the first ever ROC event on US soil.

miami.raceofchampions.com

Segmented Mobile Landing Pages

Landing pages with segmented messaging were created for fans of each racing league. To ensure relevancy, we featured drivers like Kurt & Kyle Bush for NASCAR fans and Sebastian Vettel for F1 fans and Juan Pablo Montoya for Indy fans.

Segmented Social Media Ads

Dedicated ad messaging for Formula 1, NASCAR and Indy fans made the ads highly relevant and boosted engagement and click-through rates into the double digits!

Outdoor Advertising

High profile billboards were placed in geographic proximity of Marlins Park to boost awareness and support the digital campaigns.

Branding Ads

Print ads in local lifestyle and event publications ensures tourists and locals know about the upcoming ROC event.

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