The Race of Champions is a 2-day event at Marlins Park where race car drivers from all formats compete for glory on a level playing field. Green Dot was hired to help promote the first ever ROC event on US soil.
Landing pages with segmented messaging were created for fans of each racing league. To ensure relevancy, we featured drivers like Kurt & Kyle Bush for NASCAR fans and Sebastian Vettel for F1 fans and Juan Pablo Montoya for Indy fans.
Segmented Social Media Ads
Dedicated ad messaging for Formula 1, NASCAR and Indy fans made the ads highly relevant and boosted engagement and click-through rates into the double digits!
High profile billboards were placed in geographic proximity of Marlins Park to boost awareness and support the digital campaigns.
Print ads in local lifestyle and event publications ensures tourists and locals know about the upcoming ROC event.