The successful startup
Got Sneakers? It’s a question all right!
Rather than dumping old sneakers into the garbage, Got Sneakers will pay you anywhere from $1 – $3 per pair. That means, collecting old sneakers makes a great fundraiser – with no upfront cost!
Got Sneakers approached Green Dot with only a logo and their idea! They were a true startup and needed everything – the brand ID, the messaging, the marketing and optimization.
We didn’t waste any time. Using Facebook and Google, retargeting ads and email we began testing a variety of ad creative and landing page content. Analyzing the results quickly produced insights. Runners and high school students interested in fundraisers for their sports teams and communities responded at the highest rates, and collected the most sneakers.
The results? Got Sneakers campaigns reach over 200k participants every month and conversion rates for sign ups to sneakers drives as high as 11%. From there, 35% convert to actually sending in shoes.