The well respected doctor
Dr. Epstein is a leader in the field of hair transplantation and facial plastic surgery. He approached Green Dot about taking his practice to the next level.
The primary goal is to enhance the doctors reputation in both Miami and New York while generating additional leads for hair related procedures. The prescription involves upgrading the brand and launching segmented marketing campaigns.
Green Dot went to work shooting videos and still photography to build a custom website with tons of interactive and informative content. Procedure focused landing pages support digital ads on Google, Facebook and Instagram to deliver the exact information a patient is seeking.
Men and women see different content leading to different landing pages – not just in ads, but on the website and then in their email inbox. Optimizing messaging to make it relatable and relevant have increased engagement and conversion rates.
The results? A conversion rate of 8.5% and a cost reduction per lead of over 30%. In addition, Green Dot has increased lead volume 41% per month without increasing the media budget.