Client Dr. Jeffrey Epstein, MD, FACS
Service Brand ID, Website & Marketing
Industry Cosmetic Surgery
Dr. Epstein is a leader in the field of hair transplantation and facial plastic surgery. He approached Green Dot about taking his practice to the next level.
The primary goal is to enhance the doctors reputation in both Miami and New York while generating additional leads for hair related procedures. The prescription involves upgrading the brand and launching segmented marketing campaigns.
Green Dot went to work shooting videos and still photography to build a custom website with tons of interactive and informative content. Procedure focused landing pages support digital ads on Google, Facebook and Instagram to deliver the exact information a patient is seeking.
Men and women see different content leading to different landing pages – not just in ads, but on the website and then in their email inbox. Optimizing messaging to make it relatable and relevant have increased engagement and conversion rates.
The results? A conversion rate of 8.5% and a cost reduction per lead of over 30%. In addition, Green Dot has increased lead volume 41% per month without increasing the media budget.
Dr. Epstein's website is almost like a personal visit to his practice. It's loaded with videos, before and afters, procedure info, and all the info about the Doctor you'll ever need.
A fully mobile responsive website ensures the same content that is accessible on desktop, performs equally well on mobile devices.
Dr. Epstein is an expert at a variety of different procedures. His ads are targeted at specific audiences, with relevant messages linking to corresponding landing pages.
Once prospects inquire, our marketing automation platform activates an email drip campaign that expands on what the prospect has already learned about the procedure and prompts next steps.
Providing take-home information and communicating directly with patients after a successful procedure makes a big difference with reviews, referrals and repeat visits.
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