Teamwork Makes the Dream Work
Leading a team of 12 marketing committee members, Green Dot helped the Community Partnership for Homeless rename and rebrand itself to Chapman Partnership.
The new name and brand identity was launched with a multi-channel ad campaign. The primary goal was to establish brand recall within Dade County. To help stretch the undercapitalized media budget, Green Dot negotiated significant amounts of donated ad rotations from local media outlets for radio, television, newspaper and billboards.
The new Chapman Partnership website was built from the ground up to accept donations from mobile devices. Donors can subscribe to contribute monthly or volunteer their time right from their phone, making it easy to get involved. Using social media Green Dot drives engagement, enhances awareness and funnels traffic to the website for donations.
Green Dot also trains Chapman Partnership staff how to run the website content management system (CMS) using in-house resources to ensure everyone can work together to keep the site relevant and up-to-date.