Your doors may be temporarily closed, but your team and customers are still just one click away. Taking the time to stay connected during this period of uncertainty shows the human side of your business. You don’t know how long this will last or what the long-term impact will be, but you can look to create value for your customers in new ways.
Even if your product or service doesn’t directly help consumers during quarantine, you can still educate, inspire, or entertain your audience while they are stuck at home. Marketing continuity will help your brand stay top-of-mind, and shifting the focus of your campaigns towards helping people will earn you brand affinity. Plus, you’ll feel better staying connected to your audience. We all crave a connection to our communities and your customers are your brand’s tribe.