Kristina Allen VP Digital Marketing

Seeing clients achieve their business goals as a result of smart marketing campaigns is what makes my job so satisfying. Using a lifetime of experience, real-time data and industry best practices I help companies increase brand awareness, drive brand affinity and improve their bottom line.

Biography

Kristina Allen is an innovative and conversion-oriented marketer dedicated to executing high-performing campaigns.

With a keen understanding of how traditional and digital channels integrate into the B2B and B2C buyer cycle, Kristina leads Green Dot’s marketing strategies. Prior to joining Green Dot, Kristina worked for Fortune 500 and Inc 500 companies such as Comcast, Citrix Systems and ion interactive.

Kristina holds a Master’s Degree in Communication with a concentration in rhetoric. She is Inbound Marketing certified with honors and Google Adwords certified. Kristina also holds YouTube certifications in the following categories: Discovery, Branding and Driving Fan Engagement. She has experience speaking on the subject of digital marketing at both academic and professional conferences.

 

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