I seek to distill the personality of brands, I am driven by the desire to create authentic brand experiences across different mediums.
Ericka’s work focuses on brand strategy and design. She believes that staying true to a brand’s essence is key to meeting client goals and resonating with their audiences.
Recently she has worked on design and branding strategy projects with brands such as GM, Peloton, Puerto Rico, and Youtube. Before joining Green Dot, Ericka worked with a variety of clients. One of her biggest projects was the Miami Art Week Map and Guide, a project she led for two consecutive years.
In her free time she time enjoys being part of creative communities such as AIGA and participates in design thinking workshops and boot camps.
Ericka was born in El Salvador and moved to Miami in 2014. She holds a Masters in Branding from the School of Visual Arts in NYC and a BFA in Graphic and Web Design from Miami International University of Art & Design.