Finding the right partner to design and produce your companies Miami exhibit booth designs or Miami Beach trade show booth can be a challenge. At Green Dot we have over 5 years of experience designing trade show exhibit booths of all shapes and sizes.
At a trade show or convention, we want your exhibit booth design & trade show display to stand out from the crowd. That's why before designing your companies trade show exhibit, we study your industry and your competition. We study trade show exhibit designs you may have used in the past as well as exhibits & displays your industry has used for years.
Armed with all of this information, we are able to consistently create trade show exhibits that are superior to others booths. Getting your trade show display noticed and visited by the buyers in your industry is the key objective. Our sole focus is to design trade show exhibits that set a new standard for excellence.
Trade shows are a good place to make new contacts, introduce new products and network with your peers. At these events, it is very important that you have an impressive display, since your customers will judge and evaluate you based simply on how your trade show exhibit looks. They will also be comparing you with your competition, usually situated only a few feet away! If their displays put yours to shame, guess what? You will lose even your best customers.
On the other hand, if your company is relatively new on the scene and steals the show, you cash in on the flip side of this phenomenon. There is no other environment than trade shows where presentation alone makes such a big difference. It is easy to get bored walking around a trade show all day, so give prospective customers a reason to hang out at your trade show exhibit. Dazzle them. Then when you have their attention, inform them with specifics. It will be worth every penny.
Also, utilize new media such as multimedia and video to attract customers. Trade shows are the perfect environment to use these interactive tools. Involving your potential customers with your products is very powerful. With such an interactive approach, customers do not feel any pressure from sales people and can go at their own pace. Further, this gives your company a modern image and makes you come off as current and on the ball.
Exposing your trade show exhibit to target customers is often a very good idea. If you manufacture a waterproof speaker, for instance, it will be worth your while to make your presence known at boat shows across the country. These are the people who are most likely to buy your product. If you can not afford a booth, place an ad in the printed guides published for these trade shows.