The Exciting Results
The Green Dot team manages the Content Calendar, Google Adwords and email marketing campaigns for Vanna Belt. One big goal the Vanna Belt team tasked Green Dot with was to help drive more revenue from informational emails so they didn’t have to rely on discounts and sales promotions to generate ROI from emails.
After analyzing the results of previous emails, Green Dot narrowed in on the exact messaging and imagery that the Vanna Belt audience responded to best, and applied these learnings to the next set of emails.
Prior to working with Green Dot, informational emails only accounted for 20% of the revenue Vanna Belt generated from emails. With Green Dot’s help, informational emails now account for 70% of revenue from all email campaigns — that’s a 50% increase! Most importantly, it allows Vanna Belt to drive revenue from email without having to discount products.
In addition to improving the ROI from email marketing campaigns, Green Dot also manages the Google Adwords account for Vanna Belt where she enjoys a 300% ROI on her spend.