The Launch Plan
The founders of GotSneakers came to Green Dot looking to build an informative, mobile-friendly website.
Once the website was designed and developed, the GotSneakers team asked Green Dot to create advertising campaigns to help them reach people who are interested in hosting fundraisers.
Green Dot put together a digital advertising campaign targeting several different groups of individuals who would have access to a lot of shoes, and who frequently participate in charitable opportunities. Targeted groups include elementary school teachers, club moms, runners, and tennis players.
At the same time, Green Dot’s design team created supporting materials for new fundraisers to help them achieve a successful outcome.