The Exciting Results
Within the first week we delivered over 1 million impressions for the new brand across YouTube, Facebook, and Instagram using an educational video that explained who BandPay is and what the app offers to musician. From there Green Dot reviewed results with the BandPay team and began optimizing the campaigns.
We saw the best results from YouTube Ads which had a 10.5% conversion rate for installs and a cost per install of just $1.39. Over the next couple of months we continued to optimize this campaign and were able to increase the conversion rate to 16.3% and reduce the cost per install to just $1.09!