Conferences and trade shows are a very competitive environment and to succeed, it is necessary to have a trade show display that rises above the crowd. At Green Dot our trade show exhibit designers create custom trade show booths that fit seamlessly into the clients marketing plan and get noticed by all the right buyers.
A trade show exhibit is a reflection of a companies goals and values. Therefore, before we begin to design a trade show booth, we study the clients company, the industry, their competition and most of all the market. Once we know what the latest claims to fame are, our trade show exhibit designers can create a trade show display that will set a new standard.
Not only can we create a stunning trade show display, but we can also provide service and support. Green Dot offers a maintenance plan that includes storage shipping and setting up your trade show display at every conference or trade show on your yearly schedule for one low fee. And because the same people handle your trade show booth, the setup process gets faster and better coordinated every time, no nasty surprises getting ready. All you have to do is show up a the event.
Trade show exhibits are a good place to make new contacts, introduce new products and network with your peers. At these events, it is very important that you have an impressive display, since your customers will judge and evaluate you based simply on how your display looks. They will also be comparing you with your competition, usually situated only a few feet away! If their displays put yours to shame, guess what? You will lose even your best customers.
On the other hand, if your company is relatively new on the scene and steals the show, you cash in on the flip side of this phenomenon. There is no other environment than trade shows where presentation alone makes such a big difference. It is easy to get bored walking around a trade show all day, so give prospective customers a reason to hang out at your trade show display. Dazzle them. Then when you have their attention, inform them with specifics. It will be worth every penny.
Also, utilize new media such as multimedia and video to attract customers. Trade shows are the perfect environment to use these interactive tools. Involving your potential customers with your products is very powerful. With such an interactive approach, customers do not feel any pressure from sales people and can go at their own pace. Further, this gives your company a modern image and makes you come off as current and on the ball.
Exposing your trade show display to target customers is often a very good idea. If you manufacture a waterproof speaker, for instance, it will be worth your while to make your presence known at boat shows across the country. These are the people who are most likely to buy your product. If you can not afford a booth, place an ad in the printed guides published for these shows.