Fresh Roast: Theory & Concept

Because the beans are fresh-roasted right in your store, your customers get that rich, full bodied taste they crave...

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Fresh Roast: Opportunity

The system is proven to generate three times the sales or more and huge increases in margins...

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The Technology of Fresh Roast Coffee

With a patented computer-controlled ‘roasting eye’ reflectometer that monitors color development throughout the roasting process, the system filters the exhaust air, eliminating the need for outside venting. It recycles heat during the roasting process for superb energy efficiency. And because it is controlled by centralized Fresh Roast servers, it achieves a degree of roasting precision never seen before. All you have to do is plug it in, load the beans and push a button.