These days, almost every advertising and marketing communication leads prospects to your website. And by the time they get there, you’ve already spent the money…
That’s why it is more important than ever to deploy a website that does more than just educate visitors, it has to inspire action. Only when a prospect fills out an online form, visits a retail location, or picks up the phone does your advertising have a chance to pay off. While making the final sale is ultimately up to you, Green Dot can develop a website that makes your job a whole lot easier.
Our websites compel visitors to keep exploring and make it easy to find the content they are seeking. We generate responses by creating ample opportunities to take action, such as contact forms, white papers, sweepstakes and special offers.
For clients who can close the sale directly on their site, we develop registration funnels and e-commerce engines that make the entire process fast and easy. We have experience designing user interfaces for custom web applications that reflect our clients’ branding to create a seamless experience. We can even connect websites with back-office inventory management systems or CRM platforms like Salesforce.com.
We are experts at designing and building websites that are loved by people and search engines alike. And because we manage our clients’ search engine marketing and social media campaigns, we have every incentive to succeed in making your products and services findable. To ensure we get it right, we integrate Google Analytics® into every site we build to monitor its performance. We can even upgrade your tracking solution to a more powerful platform such as Omniture® or Core Metrics® when the need arises.
More and more, consumers depend on social media to interact with one another, and the brands they love. They actively share their favorites, and condemn the brands they feel have done them wrong. Beyond that, they’re also using YouTube, Yelp, Facebook and LinkedIn among many others to research, vet and find companies their network of contacts has already embraced.
Is your company competing successfully in this new world? How are you leveraging these relationships?
Your customers expect an immediate response when they post a question to your Facebook page. They may not even consider doing business with you if your product or service doesn’t have above average reviews online. And if you’re not prominently listed on Google Places, they may not even be able to find your location.
Social media channels present an excellent opportunity to engage prospects in a one-on-one conversation and convert them into long-term brand evangelists. Green Dot delivers a comprehensive suite of social media services designed to maximize your online presence and generate a brand new revenue stream.
When you’ve succeeded in engaging your prospect online, you’re not out of the woods yet. It’s only when you get them to contact you, that you’ll have a chance to start raking it in.