Bloom where you are planted? We believe it’s better to pick a spot with fertile soil. Yet finding it can prove impossible without reliable data and the skills to analyze it.
Learning what works and what doesn’t requires continuous testing and optimization. Our analytics department ensures we check our egos at the door and face the facts. It’s amazing what can be accomplished when opinions take a back seat and decisions are based on supporting data. As a result, our campaigns improve their effectiveness month after month.
For example, before implementing a search engine marketing campaign, we conduct extensive keyword research to determine how people search for your product or service. Then we track your site’s rankings on popular search engines and closely monitor the performance of your pay per click ads. When the data starts coming in, we go to work optimizing your campaign.
We have partnered with a phone call tracking provider to capture the source of every inbound call our campaigns generate. We know which ad, email, keyphrase, or mailer is responsible for making your phones ring. You read that correctly, we have the ability to capture the exact words your prospect typed into the search engine, and we know which ad they saw – even if they contact you by phone. In turn, that helps us optimize your messaging both on and offline, as well as identify the channels and offers that are outperforming.
Most importantly, we report back to you on how we’re doing. Good or bad, you always know if what we’re doing is working, and how things are trending. This level of accountability inspires trust and allows you to confidently increase your advertising and marketing investment over time.
We leave no stone unturned. Because you never know where you’ll find a nugget that helps connect the dots.