A tree does not move if there is no wind. A website can’t produce inquiries if it’s not found at the right time. And a sales team can’t sell if there are no leads.
That’s where Green Dot comes in. We carefully plan every component of your campaign to lead to the next step. We don’t just design an ad – we craft a campaign that hangs together.
It starts with a few keywords typed into a search engine. A strategically placed link or ad appears resulting in a click, which lands the target on a relevant web page. An attention-grabbing headline arouses curiosity or promises a benefit. The target engages with your content and responds by filling out a contact form. That generates a lead in your CRM system, which fires off one email thanking the prospect, and another alerting you to take immediate action.
And when that doesn’t happen – we know, because we’re tracking our efforts and paying attention. We continuously weed out what’s not working and fertilize what does, maximizing your marketing dollars and the return on your investment.
Print, TV, radio and outdoor advertising are no different. While brand awareness is the goal of most agencies using these media, with laptops and mobile devices so prevalent, soliciting a response is not only possible – we insist on it.
There are plenty of reasons to log on after seeing an ad offline. Special offers are a time proven tactic for generating site traffic. If your ads are targeted properly, some people might just think what you’re selling is cool – and want to know more. And then there’s Facebook®, Twitter® and YouTube®, all of which have added a new dimension to how consumers interact with brands that interest them.
Green Dot has a dedicated Online Marketing & Social Media team tasked with generating that all important “word of mouth” buzz. Except today, we take it a step further. These online marketing efforts can produce trackable conversions with some of the highest ROI in the industry. Ask us about how we can leverage Search Marketing and Social Media for your business.
Whether online or offline, clever media planning means we place ads where your targeted audience will notice them. And it’s not always where you’d expect to find an ad. How about the floor at an airport? Or on your phone? What about a video game?
At Green Dot, we’re not afraid to try new ways of reaching your target. We’ve learned that in order to ensure a fruitful yield, sometimes you have to break new ground.